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The Selling To Corporate Podcast

Episode 19: Why now is the right time to run virtual trainings for corporate companies

STC019 Why now is the right time to run virtual trainings for corporate companies
  • Jessica Lorimer
  • June 10, 2020
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38:30
  • Episode 19: Why now is the right time to run virtual trainings for corporate companies
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Want to sell a virtual training course to corporate organisations?

Listen to this episode and discover why now is the perfect time to be selling virtual training to corporate organisations and what you need to do to make sure corporate organisations want to buy from you.

Find out how Coronavirus has made shifts in the corporate world and what it means for any training that you are providing and why it’s not just just CPD and traditional training that firms are looking for now. 

I share tips to creating good virtual training and what you need to think about when you are creating your training. 

Plus why one size doesn’t fit all and what you must make sure you do before you come up with a solution for a corporate organisation. And why being realistic about what can be achieved in your training sessions is key to managing expectations and upselling.

If you’re thinking of adding a corporate revenue stream to your business book a free call with me and find out what the next steps are for you.

Podcast shownotes

About the diversity in my business and the C Suite® programme – 1:25

How Coronavirus has made shifts in the corporate world – 5:39

About the C Suite® and what it can do for you moving forwards – 8:01

How virtual training has evolved over the last few years – 10:10

Why this is a great time to be selling virtual learning to corporates – 13:54

Why you need to focus on the outcomes and transformations – 17:13

What you need to think about when planning your virtual training offering – 18:15

Why you need to demonstrate that you understand the challenges that people face – 21:01

Why you need to consider pain points and transformations when planning virtual learning – 22:50

Why it’s easier to sell your learning if you understand the transformation – 25:00

Why it’s important to still have business development conversations – 28:24

Why you need to be open to co-construct solutions with corporations – 30:21

Why it’s easier to upsell once you’re onboard -32:40

Why you mustn’t over promise with your training and it has to be achievable – 34:07

Why you need to be able to measure the success of your training – 36:37

 

Selling to Corporate Podcast episodes for your next listen

Episode 1: Business Development

Episode 18: How To Price Your Services Like A Pro

Episode 11: Offer Types That Give The Best Client Experience

Resources

Find out more about the 2020 Converting Corporates Event

Join The C Suite®

Download My Top 5 Business Development Questions

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

 

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  • Delighted I found this podcast
    February 23, 2023 by fionasfoodforlife from Ireland

    Well done Jess, such a valuable podcast, I’m delighted to find it. I have identified for years that b2b is best for me but I need to work on my selling skills! Thank you!

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Want to know more about Selling To Corporate ®?

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