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The Selling To Corporate Podcast

Episode 4: The art of follow ups when selling to corporate

STC004 The Art of Follow Ups when selling to corporate
  • Jessica Lorimer
  • January 29, 2020
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  • Episode 4: The art of follow ups when selling to corporate
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Following up is an important part of converting leads to clients.

Have you ever had to write a follow up email… and been stumped for inspiration?

Perhaps you’ve felt awkward about reminding your prospect that they were supposed to give you a decision – and you’re not sure how to phrase it so that you don’t sound anxious for the sale?

We’ve all been there and therefore, in today’s episode, I’m going to be sharing my tried and tested follow up techniques. After listening you will know how to approach your contacts with confidence and get the right result every time!

In this episode you’ll learn:

  • My proven follow up structure – to avoid having to follow up in the first place!
  • The exact emails/ conversations you need to be having to make you and your prospect feel comfortable and ready to make a decision.
  • What you need to be saying and doing at each stage of the process so that you can get the best result.

“So sometimes we end up doing a lot of following up because we don’t necessarily qualify the prospect or the opportunity properly in the beginning.”

“Just setting those new lines of communication, those new expectations around what that organisation needs to do, and how regularly you’re going to be communicating with them.”

“If you are checking in to see what’s going on with a proposal to see what’s going on with a timeline, It’s much better to just be clear about what you actually want.”

Selling to Corporate Podcast episodes for your next listen

Episode 13: What To Do When You Get Ghosted

Episode 11: Offer Types That Give The Best Client Experience – And Add Profit

Resources

Converting Corporates: The Event – the only ‘selling to corporates’ event that teaches you the practical prospecting skills you need to sign more deals. Book your ticket today!

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

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  • Delighted I found this podcast
    February 23, 2023 by fionasfoodforlife from Ireland

    Well done Jess, such a valuable podcast, I’m delighted to find it. I have identified for years that b2b is best for me but I need to work on my selling skills! Thank you!

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