Not all offer types are created equally.
In this episode of the Selling to Corporate podcast, I bust some very commonly held myths about selling to corporate including the one about the ‘laptop lifestyle’. And why if you do sell to corporate you’re much more likely to be creating the lifestyle focused business that you crave and thought you’d have when you set up your online business.
I share three of the most common offer types used to sell to corporates from my client base, and how to actually create offers that don’t cost you tons of time and money. I will tell you exactly how to make it work for you and what you need to consider when putting your offer together.
Plus how you can be far more profitable selling to corporate than any of the people that are successful in the online space AND have a better work life balance with time off at the weekends.
I also explain why you must do your business development first before making an offer and why you have to sell corporates what they want (and not what YOU think they want).
It’s always great to get feedback so please take a moment to leave a review on your podcast player and I’ll try and mention you and your business on my next episode.
About this podcast [4:34]
Common myths about working for corporates and how to make it work for you [6:23]
Why a corporate revenue stream will give you the lifestyle business you want [11:41]
What you need to take into account before creating an offer to a corporate [15:09]
How to consider your needs and priorities before creating an offer [18:30]
Why you shouldn’t work for clients that you get a bad feeling about [20:21]
Offer type 1 selling corporates topic based ‘lunch and learn’ workshops [23:16]
Offer type 2 benefits of keynote speaking at a corporate event [26:54]
Why you shouldn’t just wing it as a keynote speaker if you’ve never done it [31:06]
Offer type 3 How to sell online licensed training to a corporate [31:44]
Why you should get advice before selling online licensed training [36:20]
How to deliver the three types of offer in person or virtually [38:01]
Why a corporate won’t buy what you’re offering if it doesn’t solve their problem [40:03]
If you’re thinking of adding a corporate revenue stream to your business or are currently trying but haven’t hit your goals, book a free call with me and find out what the next steps are for you and your business.
Selling to Corporate Podcast episodes for your next listen
Episode 10: Set The Best Foundations To Sell To Corporates
Episode 12: Make Content Creation Simple & Successful
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The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.
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