Episode 33: How to know if your stakeholder is a real decision maker

Do you ever end up on business development calls with stakeholders feeling excited to talk about possible solutions for their organisation (and sales!) only to discover that, rather than being a decision maker, they’re actually not the most useful person for you to talk to? Business development calls can be tough enough without having to spend a lot of your time trying to qualify that the person you’re talking to is a real decision maker.

That’s why in this week’s episode, I’m diving in to share the quickest and easiest ways to identify if the stakeholder that you’re approaching really is a decision maker – and how to make sure that you’re using all of your sales time productively.

In this episode, I’m sharing;

  • Why it’s so important to be spending your business development and sales time talking to decision makers vs employees. ([02:00])
  • Why it can be difficult to spot the differences between an employee and a decision maker in the current market. ([05:03])
  • The core differences between an employee and a decision maker – and why one is more helpful than the other on business development calls. ([06:03])
  • A simple identification strategy that you can use to immediately tell whether you’re prospecting an employee, rather than a decision maker. ([06:03])
  • How to use the first decision maker identification strategy – and which platforms will best support that. ([06:47])
  • Why you’ll still need to qualify their suitability on a sales call. ([07:05])
  • When a decision maker isn’t really a decision maker… and what you can do to leverage that instead. ([07:39])
  • How roles and remits give core indicators that our prospect is a viable decision maker. ([09:24])
  • How to develop situational fluency (and the questions to ask!) when you want to pre-qualify a decision maker. ([10:02])
  • How we can identify decision makers by their focus on commercial viability. ([11:06])
  • Core elements to remember when you’re navigating the sales process and have access to the correct decision maker. ([12:32])
  • How the sign off process can impact your sales pipeline. ([12:45])

And if you’ve listened to this episode and now need support to find the right stakeholder to discuss your solutions with, make sure you go back to our Selling to Corporate 22nd July 2020 episode on; How to find the right decision maker.

If you’ve enjoyed listening to the Selling to Corporate podcast this year, please make sure to leave a review on iTunes so that we can support more salespeople in 2021. 

Selling to Corporate Podcast episodes for your next listen

Episode 02: Generating corporate leads

Episode 10: How to find the right decision maker

Key Resources Mentioned in this Episode:

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The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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