• The C Suite ® Self Study
  • Testimonials
  • Resources
  • Courses
  • About the Team
  • Contact Us
Menu
  • The C Suite ® Self Study
  • Testimonials
  • Resources
  • Courses
  • About the Team
  • Contact Us
  • The C Suite ® Self Study
  • Testimonials
  • Resources

    Resources

    The Selling To Corporate ® Podcast
    The Selling To Corporate ® Blog
    The Selling To Corporate ® Webinar

    Downloads

    Corporate Activities Guide
    Top 5 Business development Questions
  • Courses

    Online Training

    The Selling To Corporate ® Webinar
    The C Suite ® Self Study
    The Business development bootcamp
    CORPORATE BUNDLE
  • About the Team
  • Contact Us
The Selling To Corporate Podcast

Episode 21: How to measure the success of your business development strategy for corporates

STC021 How to measure the success of your business development strategy for corporates
  • Jessica Lorimer
  • July 8, 2020
0.75x
1x
1.25x
1.5x
2x
0:00
32:44
  • Episode 21: How to measure the success of your business development strategy for corporates
Apple PodcastsGoogle PodcastsPlayer EmbedShare
Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe via RSSSpotify

Being successful at business development isn’t easy. In fact, do you put off doing business development because you’re worried that you won’t get the results you want? Perhaps it’s become a task you dread – and you just feel like you’re not good at business development and struggle to want to make time for it? Don’t worry – you’re not alone! 

In fact, most people actually HAVE the tools and skills to be successful when it comes to business development. But it’s because they don’t measure the success of their business development properly, they can start to feel like they don’t know how to do it/ that their business development skills aren’t effective – and they can end up avoiding it altogether. (Which we know isn’t going to help us make more profit right?!)

In this episode, I’m sharing the metrics that you *really* need to focus on when it comes to business development (and you’ll be pleased to hear that it’s not all tracking LinkedIn connection requests and endless spreadsheet-ing!) Instead, we’re focusing on the key areas that you need to focus on and that are crucial to the success of your business development.

We’re going to be covering:

  • The FIVE core metrics that you need to focus on in order to see maximum results from your business development. We’ll be looking at these key areas in detail so that you know exactly what you need to be tracking to get the fast results you want! (And I’ll be sharing the things that you can avoid tracking forevermore too!)
  • The psychological reasons that we avoid tracking our numbers, why it’s totally normal – and how you can motivate yourself to start… even if you think that your numbers are low/ small/ not worth measuring! If we can understand why we don’t take action/ monitor our activities, it makes it much easier to understand our triggers and start moving past them. 
  • How to use your metrics to create easy and simple analysis of what is actually working in your business – and where you can ‘let go’. I’m sharing the top secrets used by real salespeople so that you can start measuring your metrics effectively AND enjoy using them to skyrocket your sales.

Alongside all of this gold, I’ll also be sharing;

  • The real definition of metrics and the clearest ways to use them so that you can create predictable, consistent and scalable sales results.
  • Why selling on social media has been distracting you from the real metrics that you need to be focusing on in order to generate business to business (B2B) sales – and how to refocus your attention.
  • The next steps for metrics tracking; why they become pointless if you don’t use them to create clear plans of action – and how to do that in quick and simple ways.

** If you’ve enjoyed today’s episode, please take the time to LEAVE A REVIEW **

I read every single one personally  – and shout you out on the show too. Not sure how to leave a review? Check out our simple ‘Leaving a Review Guide’ here: https://selltocorporates.com/how-to-review-my-podcast/

Selling to Corporate Podcast episodes for your next listen

Episode 1: Business Development

Episode 4: The Art Of Follow Ups

Resources In This Episode

Find Out More About The C Suite®

Download My Top 5 Business Development Questions And Start Having More Successful Conversations

More Jess!

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

Follow Us

Linkedin

The Selling To Corporate ® Community

Join the Selling To Corporates ® Facebook Group

Popular Podcast Episodes

STC018 How to price your services like a pro when working with corporations?
STC012 Make content creation simple and successful when selling to corporate companies
Selling To Corporates ® Podcast with Jessica Lorimer 010 Set the best foundations to sell to corporate

Podcast Reviews

Remember, reviews help us let more people know about Smart Leaders Sell, so please take a moment to leave a review on your podcast player!

How to leave a review on Itunes

  • Delighted I found this podcast
    February 23, 2023 by fionasfoodforlife from Ireland

    Well done Jess, such a valuable podcast, I’m delighted to find it. I have identified for years that b2b is best for me but I need to work on my selling skills! Thank you!

PrevPreviousEpisode 20: What are the best broadcast platforms to generate corporate clients?
NextEpisode 22: How to find the right decision maker in corporate organisationsNext

Leave a Reply

  • Privacy
  • Terms & Conditions
  • Disclaimer
  • Contact Us
  • Privacy
  • Terms & Conditions
  • Disclaimer
  • Contact Us
  • Privacy
  • Terms & Conditions
  • Disclaimer
  • Contact Us
  • Privacy
  • Terms & Conditions
  • Disclaimer
  • Contact Us
Linkedin Envelope

VAT number – 327 0894 89

This website uses cookies to ensure you get the best experience on our website. To find out more read our updated privacy policy
Cookie settingsREJECTACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT

Want to know more about Selling To Corporate ®?

Here are our 3 most popular episodes

STC018 How to price your services like a pro when working with corporations?
STC012 Make content creation simple and successful when selling to corporate companies
Selling To Corporates ® Podcast with Jessica Lorimer 010 Set the best foundations to sell to corporate