Episode 12: Make content creation simple and successful

Wondering what types of business development content you need to be putting out there to help you attract more corporate clients? Or maybe selling to corporates is next on your list? 

If you want to create content that attracts corporate organisations then you need to know the right type of content to create. In this podcast episode of the Selling to Corporate podcast I give you the low down on the ONLY two types of corporate business development content that you need to create if you want to attract corporate clients.

I explain how to create proactive content and broadcast content and the differences between the two types of content. And how you can use them to start conversations and build connections with corporate organisations.

I share my insights into why I think proactive content is great for introverts – especially if you can’t stand the small talk and hate building shallow connections. Plus how proactive content builds deeper connections  – faster! 

I give examples of types of proactive content and broadcast content you can create. And how broadcast content can get people into your inbox taking action.

I explain why you must make sure your call to actions are direct to get people into your inbox. Plus how to create a really strong social media post that makes people sit up and take action.

So if you want to make content creation simple and successful hit that link and take a listen.

If you enjoyed the episode don’t forget to leave a review and I’ll give you a shout out.

About this episode and the types of business development content you need to create [4:42]

The two types of corporate business development content that you need to create [06:10]

The difference between proactive content and broadcast content [07:37]

Why proactive content is great for introverts [9:17]

What is proactive content and why it’s great if you want fast results [09:27]

How you can use proactive content to build relationships and start conversations [12:47]

Different types of proactive content that continue the conversation [14:17]

What is broadcast content and how you can use it to start a conversation [15:35]

Why broadcast content is less emotional and suits both introverts and extroverts [16:58]

Types of broadcast content you can create [18:02]

Why it’s really important to get your call to action at the end of your social media post right [18:45]

Examples of strong calls to action you can write on your posts [19:46]

How to create a really great social media post that grabs attention [20:43]

Why you need to schedule time to follow up the conversations you start on social media [22:22]

If you’re thinking of adding a corporate revenue stream to your business or are currently trying but haven’t hit your goals, book a free call with me and find out what the next steps are for you and your business.

Selling to Corporate Podcast episodes for your next listen

Episode 16: What Do You Really Need To Successfully Sell To Corporates

Episode 20: What Are The Best Broadcast Platforms To Generate Corporate Leads

Resources

Find out more about the 2020 Converting Corporates Event

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Content Disclaimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

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