If we do nothing, nothing will change theoretically. But that's not the case during a recession. Because if we do not change if we don't change a strategy, if we don't implement something new, actually, that can be the piece that is responsible for businesses taking a bigger hit.

Do you ever wonder if you’re focusing too much on content creation without seeing a huge return on investment? I’ll be candidly sharing how you can choose to employ social media platforms in your sales process to support you in generating more leads, having better credibility in your space and signing more clients.

I’ve popped this episode together; to make sure that you’re able to decide if you want to work on tender / bid contracts, what you’ll need to understand about those sales processes and the way to navigate them correctly if you decide that it’s the best option for you.

One of the most common situations that occurs as we start to sell more and submit more proposals, is that we can end up seeing more rejections - and often, salespeople will avoid looking at why proposals have been rejected and move onto the next deal. But is that really what you should be doing?

In order to make sure you head into 2021, equipped with the knowledge and ability to know your value with corporate organisations (even if they have internal resources in your area of specialism) I’m making it super easy to understand why corporates need you - and how you can help show them that too.

I’m diving in to share the quickest and easiest ways to identify if the stakeholder that you’re approaching really is a decision maker - and how to make sure that you’re using all of your sales time productively.

I’m bringing our Selling to Corporate Head of Business Development, Rob Cutler onto the show to discuss the upcoming trends that we’re predicting we’ll see in the B2B sales world in 2021 and what you’ll need to prepare for when creating your B2B sales strategy for the new year.

It can often be more challenging to have to build your entire strategy for business development, implement it and troubleshoot it alone… that’s why I’ve recorded this episode to show how four people inside The C Suite have navigated their way through an exceptional year - and the ways that they’ve managed to keep moving forward with their lead generation, business development and been able to get results.

Is it necessary to have had a previous corporate career in order to successfully sell business to business? Or are there other things that are more important to stakeholders and companies overall?